Projects
I have 5 years of experience in brand management and integrated mix development in both developed and developing markets across Europe, SEA & South Asia. I craft innovations and communications that have a positive impact on the society while delivering brand growth. Having worked with cross-functional teams across various time zones and countries to deliver these projects, I communicate effectively with people of different cultures and background.
Signal Strong Teeth
Relaunch (Sri Lanka)
2024
Relaunch of the Core Anti-Cavity toothpaste in Sri Lanka.
This ad became the best performing TVC in the brand's history in Sri Lanka, driving high noticeability and persuasion for Signal.
Pepsodent Pencegah Gigi Berlubang Relaunch (Indonesia)
2023
Relaunch of the Core Anti-Cavity toothpaste platform in the brand's biggest market Indonesia, with 10x Stronger Teeth positioning & a dentist-recommended product​. This is supported with an outstanding ad campaign starring Pepsodent's very 1st brand ambassadors.
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Delivering a positive impact on society via ‘Teledentistry’ with dentistry partners to provide free tele-dental consultations in Indonesia.
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Pepsodent Germicheck Relaunch (Bangladesh)
2023
Relaunch of Core Anti-Cavity platform in Bangladesh with winning 12h Germ Protection proposition, supported with an outstanding ad, dentist credentials and a superior product vs competition (validated by consumers).
P/S Naturals Relaunch (Vietnam)
2022 - 2023
Relaunch of the mass naturals toothpaste range with superior claims and a revamped packaging design in Vietnam. This platform has grown to become one of the brand's biggest growth drivers.
Pepsodent Naturals Relaunch (Indonesia)
2022 - 2023
Relaunch of the mass naturals toothpaste range in Indonesia with locally-relevant natural ingredients. The naturals platform is the category’s most successful innovation thus far.
Signal Bio Premium Organic Launch (France)
2020 - 2022
Total rehaul of the brand’s first ever Premium Organic range in France to improve brand profitability & sustainability (now in recyclable tubes without cartons)
Dove Nourishing Secrets Body Wash Launch (SEA)
2019
Portfolio expansion of the nature-inspired body wash range in SEA
